Flet Ride
UI/UX Case study
Project Overview
The problem
People always need help with the problem of moving from one place to another. Most people use public transit because few can afford a car. Usually, when people try to use a taxi or cab, there are either no cabs available or extended lineups that may cause a delay. In a different situation, getting a vehicle that will do so right away when individuals need to transfer their rather large objects (furniture, appliances, etc.) cannot be easy. They consequently contact different logistic companies to get a car for that use.
Solution
Design a mobile app that allows customers to order cabs and other cargo transportation. The mobile application's user interface will be created to be simple, straightforward, and intuitive.
My Role
Solo UI/UX Designer
Duration
Aug 2021 - Sept 2021
My Role
My Design Process
Step 1
Understand
Understanding the problem better, considering various solutions, and understanding about the users and corporate goals.
Step 2
Define
I diligently observe the brand's target audience and users, uncover their pain points, and discover their needs.
Step 3
Ideate
To crystallize the product vision, prioritize features and functionalities, I Create user flows to highlight potential pitfalls and critical moments.
Step 4
Design
Diverging widely and investigating a variety of potential options. Testing, iterating, discussing, gathering input, and working through the issue are all part of the process.
Step 5
Testing/Refinement
I diligently observe the brand's target audience and users, uncover their pain points, and discover their needs.
Step 6
Handoff & Monitoring
Working closely with engineering and product to achieve a smooth transition. The task is not finished! I keep an eye on the product's performance.
Understand
Qualitative Analysis
To comprehend the demands of the users I am developing for, I conducted interviews. Young and old persons who were having trouble or were unable to get cab service for their needs were the major target group for this study. Although it was first thought that the main barrier to people visiting the clinics at the scheduled time was cost, other significant barriers were discovered during the investigation.
Pain Points
1. Unavalaibility of Cargo vehicles
2. Delay of Drivers to arrive
3. Rude Drivers
4. Trust
Define
User Persona
Empathy Mapping
Story Boarding
Ideate
Task Analysis
Design
Wireframes
Style Guide
High Fidelity Mockups
The product was intended to be simple, straightforward, and compatible with various devices, so high-fidelity prototypes were created for IOS and Android devices.
Onboarding Screens
Login and Sign up Screens
Ride Booking
Other Screens
Conclusion: Test
Impact
SEQ AVG.
NPS Score
Completion Rate AVG.
SUS AVG.
WHAT DOES THIS MEAN
Lesson Learned
This case study has been tough and interesting to work on. Receiving and putting into practice feedback from the interview I conducted was a satisfying and exciting experience.
The process of getting a product to the final usable level is a lengthy and exciting procedure that begins with the initial thoughts for its design.
I became better at distinguishing my own beliefs from the findings of the user interviews.
